0 of 12 answered
0 areas to strengthen
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Benefit Check
Assessment
1
Clear Who It’s For
Is it immediately obvious which member or member segment this benefit is designed to help?
2
Outcome Stated Clearly
Could a member seeing this benefit for the first time understand within 3–5 seconds how they will be better off after using it?
3
States What It Avoids
Is it clear what problem, risk, frustration, or unwanted outcome this benefit helps the member avoid?
4
Action Is Obvious
Is the member’s next step crystal clear?
5
Easy to Access
Can members find, access, and use the benefit without unnecessary steps or confusion?
6
Delivers Standalone Value
Does the member receive meaningful value from the benefit itself without needing several other experiences before it becomes useful?
7
Association-Owned Value
Does the benefit provide guidance, tools, expertise, access, or support members cannot easily get somewhere else?
8
Logical Guidance
Does the benefit guide the member through information, recommendations, or actions in a logical order?
9
Layered Depth
Can members quickly understand the essential information while still having access to deeper guidance when they need it?
10
Rule of One
Is the benefit focused around one clear topic, purpose, or outcome rather than trying to accomplish too many things at once?
11
Confirm Progress
Does the benefit help members recognize whether they actually made progress or achieved the intended outcome?
12
Passes the Outsider Test
Could someone outside your association look at this benefit and quickly understand what it is, who it helps, and what the member is supposed to achieve?
WHAT YOUR ANSWERS TELL YOU
Every NO Shows You Where the Benefit Needs Work
A benefit cannot help retain members if it is hard to understand, hard to use, or leaves members unsure what to do next. Strengthen those areas before you spend more time promoting the benefit or adding another one.
Retention by Design™ goes one step further. It helps you decide which benefits belong on the member path, what needs to change, and how the benefits that stay should be designed to retain members.
Book a 15-Minute Call
Retention doesn’t just happen. It must be designed.