Retention Strategy for Association Executives

A Better Way to Retain Members

You’ve tried everything. Retention still isn’t where it needs to be,and you don’t know what to do next. There is another way.

Get Retention by Design™

SOUND FAMILIAR?

Ask Why They’re Not Renewing. You’ll Hear One of These Reasons.

“We didn’t use it.”

“We can’t justify the cost right now.”

“The membership no longer aligns with where we’re headed.”

HERE’S WHAT’S HAPPENING

Your Benefits Were Not Designed to Retain Members

Your member benefits were designed to educate members, bring them together, and support strategic initiatives.

In other words, they were designed to do everything except retain members.

Retention doesn’t just happen. It must be designed.

THE RETENTION BY DESIGN™ SYSTEM

Design Benefits That Retain Members

Retention by Design™ gives association leaders a clear system for designing member benefits that retain members.

First, choose the problem your association is best positioned to solve. Then build benefits around the result members need. Finally, connect those benefits into a clear path members can follow to get that result.

Get Retention by Design™

Retention by Design digital workspace overview

THE DIFFERENCE IS IN THE DESIGN

When Your Benefits Are Designed to Retain Members

With Retention by Design™

Membership is easier to justify.
Members can clearly see what membership is helping them accomplish.
Your benefits give members a reason to renew.

Without Retention by Design™

Membership feels like another expense.
Members cannot clearly see what membership helps them accomplish.
Your benefits give members little reason to renew.

Built by an Association Leader

I Know What It Feels Like to Do the Work and Still Have to Explain the Number

After nearly 13 years working inside an association, I watched teams invest enormous time and effort into programs, resources, and initiatives while retention remained a struggle.

One question changed how I looked at the work:

What is this benefit supposed to help the member accomplish?

That question became Retention by Design™: a structured way to design benefits around member results and make retention part of what those benefits are built to do.

Photo of Charlene Bowman
Founder, Retention by Design™

Charlene Bowman

Founder, Retention by Design™

WHEN THE BOARD WANTS ANSWERS

How Retention by Design™ Helps You Answer the Hard Questions About Member Retention

Retention by Design™ gives you a clear way to answer the hard questions about member retention.

“How do we move members from ‘What did I get for my dues?’ to ‘I can’t do my job without this?’”

Build benefits around a result members need in their daily work. Membership becomes something they rely on, not an expense they question.

“How do we prove membership is worth the cost?”

When benefits solve a clear problem, members can point to the results they get and explain why membership matters.

“Are we offering the wrong value, or are we failing to communicate it?”

Most benefits are built to educate, inform, or bring people together. Retention by Design™ helps you design benefits to retain members.

GET STARTED

Three Simple Steps to Get Started

Step 1

Book a 15-Minute Call

Confirm Retention by Design™ is right for your association, get your final questions answered, and get started.

Step 2

Redesign Your Benefits

Use the Retention by Design™ system to redesign your member benefits around the results members need.

Step 3

Present Results With Confidence

Improve retention and walk into the boardroom ready to present results you feel good about.

Get Retention by Design™

YOU’VE TRIED EVERYTHING

It’s Time for a Better Way to Retain Members.

Move retention in the right direction and walk into the boardroom with results you’re proud to report.

Book a 15-Minute Call